Stio Affiliate Marketing Guide

Stio Affiliate Marketing Guide With so many outdoor gear and apparel brands in the AvantLink Affiliate Network, it may be hard to distinguish the subtleties of each.  At Clique Affiliate Marketing we empower affiliates with brand knowledge, allowing affiliate partners to truly be an extension of the Stio salesforce.  Think of it this way: would you make a purchase at a brick and mortar store if the customer service representative wasn’t knowledgeable about the products/brands they carried?

The History

It all began in 1994 with an innovative approach to creating a technical outdoor brand that was interchangeable with everyday life.  At the time, performance apparel was designed for the extreme conditions often found on epic adventures.  With this trend in mind, entrepreneurs Stephen Sullivan and Brian Cousins founded Cloudveil, based in Jackson Hole, Wyoming.  Cloudveil quickly became a household name among outdoor enthusiasts.  As the Cloudveil name grew, buyers came knocking and the brand eventually sold.  Stephen and Brian moved on from Cloudveil, but the vision of creating a technical-meets-lifestyle brand remained in the forefront for Stephen, and soon later Stio was born.

The Brand

Dawn patrol in the backcounty, catching an evening hatch on the river, or navigating a rocky trail – this is the mountain lifestyle, and ethos of the Stio brand.  Created to bridge the gap between work and play, Stio was founded to make technical, versatile, and stylish apparel that seamlessly integrates into everyday life.  With the utmost standard for creating premium mountain lifestyle apparel, Stio has partnered with the finest fabric companies in the world including Polartec, Primaloft, Scholler, and Pertex.

The Marketing Message

Inspired by alpine and urban settings, the new Stio spring apparel line features three distinct categories, each offering an array of technical-meets-lifestyle pieces.

Mountain Athletic

A collection of men’s and women’s technical apparel built for the modern mountain athlete with performance fabrics and an athletic fit.  This line speaks to the versatility of the Stio brand, and appeals to an array of outdoor enthusiasts: trail runners, mountain bikers, golfers, and more.  Hot products from this line include Men’s Divide Polo, Men’s First Light Shorts, and Men’s Divide Tee.

Mountain Adventure

A collection made up of hard and soft shell jackets and pants for protection from the elements. The Mountain Adventure line is a go-to among hikers, backpackers, climbers, and mountaineers. The most popular styles are Men’s Crester Short, Men’s Crester Jacket, and Men’s Crester Pant.

Mountain Lifestyle

A collection comprising of clothing you can live in during active outdoor pursuits, travel, or work.  This may be the most versatile line of the three, offering style and technical fabrics in each product. Highlights from the Mountain Lifestyle collection are the Men’s Rounder Blazer, Men’s Otto Shirt, and Women’s Tipton Pant.

We suggest using a product level affiliate marketing strategy that allows you to present Stio apparel to your community in a visually appealing catalog integration, product review, or widget.


Affiliate Value Propositions

  • Free Shipping On Orders Over $100
  • Second Turn – Clearance Items Up To 60% Off
  • Direct To Consumer Model – Exclusivity
  • Affiliate Coupons


  • Affiliate Marketing Opportunities

  • Open to working with third-party tool providers
  • Be the first to review Stio apparel on your website
  • Deal of the day – coming soon!
  • Excellent quality datafeed, allowing for complete catalog integration
  • Specialty datafeeds that feature all items on sale, top sellers, and more.


  • Affiliate Program Highlights

  • Sales conversion rate of 3.36% (May 2013)
  • An average order value of $136 (May 2013)
  • Currently offering an additional 10% off clearance items coupon
  • Limited online marketing competition


  • Stio is looking to partner with websites through their affiliate program. If you’re interested in becoming a valuable member of the team, please apply here.

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