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    • Strutmasters
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Daily Archives: November 4, 2021

Multi-touch Attribution Modeling and Content Affiliates

Multi-touch Attribution Modeling and Content Affiliates

Affiliate Marketing EducationBy Diana Dorothy YanotiNovember 4, 2021Leave a comment

What is Attribution Modeling? Attribution modeling refers to the framework by which one analyzes the conversion path and attributes credit to the entity or marketing channel that caused the desired action to occur. Examples of the desired action could be signing up for an e-newsletter, clicking onto a page, making a purchase, and so on.…

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