ABOUT US
OUR MISSION
“We Connect Passionate Brands With Passionate People”
Everyone has a motto these days — mottos are easy. But do they really tell the whole story? At Clique, our motto drives all aspects of our daily work with every client. Through many years of cultivating relationships and maintaining high standards of digital marketing best practices, we have become the authority on creating and managing custom affiliate and influencer programs for direct-to-consumer, premium full price, and discount-driven business models. We work with brands & retailers of all sizes with one commonality: a passion to create something unique that is coveted and admired by a loyal following.
Clique. Much like our name implies, our purpose at Clique Affiliate Marketing is to connect large or small groups of online influencers, who share similar passions, with the brands we represent. We work exclusively with passion and lifestyle brands because we understand that longevity and success in affiliate marketing hinges on online influencers within these target markets.
OUR STORY
Clique was founded in 2012 by Brian Boyd, a Colorado native, who began his affiliate marketing career in 2004, making him one of the frontiers of affiliate marketing for the outdoor and lifestyle-brand sectors of e-commerce.
After experiencing tremendous success launching and managing Backcountry.com’s affiliate program (by the end of his time there, the Backcountry.com websites were generating over $35 million per year in affiliate sales), Brian began to branch out on his own in 2011. Starting with TheClymb.com (increasing their affiliate sales from under $50,000 to over $2.2 million in less than two years), word began to spread quickly through the Rocky Mountain region (and beyond) that Brian was the go-to affiliate guy for retailers wanting to increase their customer base and overall revenue, and in 2012 Clique Affiliate Marketing was launched. In April 2014, Brian and his family moved to Park City, UT, in order to expand Clique’s reach and experience the mountain lifestyle. Clique continues to have a presence in Colorado through affiliate managers in the Denver area.
Despite bringing on additional employees to manage accounts and help with administrative duties, Brian maintains an active role in each of Clique’s affiliate programs. As a boutique marketing agency, Clique’s employees have enjoyed an integral role in many aspects of its growth and development. At Clique we are truly a team – sharing a vision, a passion for what we do, and taking ownership over each of our clients’ success.
We also believe in finding time to play as hard as we work – so, we conquer 14ers, we ski and snowboard, mountain bike, and travel. We go backpacking, fly fishing, and get outside as often as we can. We gaze at clouds and roll down hills with our kids, play instruments, do yoga, and are getting better at recreating projects from Pinterest. We strive to stay fit, active, and to win our fantasy football matchups. We cook, we play golf, and sometimes we just like to read a good book. Some of us love running, and the rest of us just do it for that runner’s high. Some of us cheer on the Minnesota Vikings, and the rest of us try not to hold it against him. We’ve lived in as many states as we have on different continents, and now we consider Colorado, Utah, and Clique, our home.
We have a combined 28 years of experience in affiliate marketing, influencer marketing, B2B advertising, search engine marketing, search engine optimization, comparison shopping engines, website monetization, and social media.
We have 13+ years of experience working with leaders in their respective industries
Matt Midthun
Matt got his start in online marketing in 1999 working for Ski Magazine as an intern and turned that into a career focused on digital marketing.
Brian Boyd
Owner/Program Manager
Brian launched Clique in 2012 with a mission of creating a specialized digital agency that combined his love of the outdoors with Affiliate and Influencer Marketing. Introducing brands to endemic communities by forming genuine and long-lasting partnerships with influencers has been his primary focus since day one. This is what differentiates Clique, and it’s one of many reasons industry-leading brands choose to work with us. Brian continues to be an active program manager on the team today.
DD Yanoti
DD kicked off her marketing career as a marketing manager for an industrial machinery retailer. She then moved into a marketing analyst role for Freehand Graphics Inc. where her efforts resulted in the expansion of their international reseller program. Prior to joining Clique in 2021, DD had been a digital marketing consultant for a wide variety of companies in verticals such as real estate, software, data management, insurance, and more. She specialized in coordinating lead generation funnels and managing paid media campaigns. As an outdoor enthusiast, DD craved the opportunity to work with brands that better aligned with her interests. Clique was that opportunity!
It would be much easier to create a section called “what we don’t do” because we do quite a lot. Our proven track record of success with small and large brands/merchants can be attributed to our relationship building and our dedication to our clients.
We custom-tailor affiliate and influencer programs to your brand and current online presence
We custom-tailor affiliate and influencer programs to your brand and current online presence
We partner with online influencers within the respective categories represented on your website
We acquire new, loyal customers for your brand
We educate publishers on products and brands in order to help expand your online reach while staying true to your core principles
We educate publishers on best practice affiliate strategies to help them convert traffic on their website into sales for you
We expand your online reach within niche consumer communities
We specialize in direct-to-consumer and traditional online retail business models
We are cost-effective
We follow the latest digital marketing trends and best practices
We offer one-on-one implementation and optimization support for clients and publishers
We have experience creating and managing programs in AvantLink, Pepperjam, CJ, Linkshare, Shareasale, and Impact Radius
WHAT THEY'RE SAYING...
LifeProof
LifeProof.com
We’ve been super happy with the significant level of brand growth that we’ve seen in our time working with them. Matt and his team have stepped it up any time we’ve needed to based on our feedback, and the revenue that we track has definitely seen benefits from all of our activities with them. Our…
Scott Chaplin
Vice President/Global Sales Operations at AvantLink
“Over the years, we have worked with many agencies of all sizes. But Brian and his team at Clique Affiliate, have a unique understanding of the affiliate industry, and what it takes to consistently grow healthy and profitable programs. I could not recommend anyone more highly than Brian and the Clique team. Their character and…
Sophy Ivy
Director of Marketing, Natchez
“I am writing to recommend the services of Clique Affiliate Marketing. We have been using Clique to build and manage our affiliate marketing network. Clique has increased our exposure online to about 400% over last year. That’s pretty amazing! They do an excellent job managing our account and keeping up with our ever-changing promos. Clique…
Kevin McInerney
Founder at ActiveJunky.com
“Clique has been a trusted partner of ours for years and they are one of our preferred affiliate management companies to work with. Clique understands the affiliate marketing business extremely well and knows how to build the most effective affiliate marketing campaigns for merchants and brands looking to increase sales volume.”
Dave MacLeay
Owner at Trailspace.com
“Brian and the team at Clique are always great to work with. Their experience in the outdoor and affiliate industries make it easy to do business, and they’re always responsive to our needs. Brian has taken the time to understand our business and to develop opportunities that make sense both for Trailspace and for the…
Gary Marcoccia
Owner at Gravityfed.com
“You would be hard pressed to find someone more knowledgeable and effective than Brian Boyd when it comes to Affiliate program management. If you combine his working knowledge of performance marketing, professionalism, established relationships and overall program management experience – it’s a no brainer to sign up for his services.”
Tripp Frey
President at TREW
“The team at Clique is phenomenal. Their knowledge of the affiliate world and the relationships they have built are impactful. There’s no question I feel in good hands with the team at Clique managing the TREW affiliate program. We’ve seen solid revenue growth in this important sales channel and the exposure we get via this…
The Coupon Scoop
TheCouponScoop.com
For various reasons, Affiliate Marketing can be a murky terrain that can challenge even the most experienced merchant. Luckily, professionals like Matt Midthun and the good folks at Clique have figured out a way to turn navigational challenges into creative opportunities for both merchant and affiliate alike. Matt’s voracious ability to listen, think, and communicate…
Clique partners with premium brands with a direct-to-consumer business model. We are passionate about working with brands that embody the following brand ideals: inspire exploration, enable connection, evoke pride, and impacts society for the better.
CASE STUDIES
Our Work In Action
- Who We Are
-
Clique. Much like our name implies, our purpose at Clique Affiliate Marketing is to connect large or small groups of online influencers, who share similar passions, with the brands we represent. We work exclusively with passion and lifestyle brands because we understand that longevity and success in affiliate marketing hinges on online influencers within these target markets.
OUR STORY
Clique was founded in 2012 by Brian Boyd, a Colorado native, who began his affiliate marketing career in 2004, making him one of the frontiers of affiliate marketing for the outdoor and lifestyle-brand sectors of e-commerce.
After experiencing tremendous success launching and managing Backcountry.com’s affiliate program (by the end of his time there, the Backcountry.com websites were generating over $35 million per year in affiliate sales), Brian began to branch out on his own in 2011. Starting with TheClymb.com (increasing their affiliate sales from under $50,000 to over $2.2 million in less than two years), word began to spread quickly through the Rocky Mountain region (and beyond) that Brian was the go-to affiliate guy for retailers wanting to increase their customer base and overall revenue, and in 2012 Clique Affiliate Marketing was launched. In April 2014, Brian and his family moved to Park City, UT, in order to expand Clique’s reach and experience the mountain lifestyle. Clique continues to have a presence in Colorado through affiliate managers in the Denver area.Despite bringing on additional employees to manage accounts and help with administrative duties, Brian maintains an active role in each of Clique’s affiliate programs. As a boutique marketing agency, Clique’s employees have enjoyed an integral role in many aspects of its growth and development. At Clique we are truly a team – sharing a vision, a passion for what we do, and taking ownership over each of our clients’ success.
We also believe in finding time to play as hard as we work – so, we conquer 14ers, we ski and snowboard, mountain bike, and travel. We go backpacking, fly fishing, and get outside as often as we can. We gaze at clouds and roll down hills with our kids, play instruments, do yoga, and are getting better at recreating projects from Pinterest. We strive to stay fit, active, and to win our fantasy football matchups. We cook, we play golf, and sometimes we just like to read a good book. Some of us love running, and the rest of us just do it for that runner’s high. Some of us cheer on the Minnesota Vikings, and the rest of us try not to hold it against him. We’ve lived in as many states as we have on different continents, and now we consider Colorado, Utah, and Clique, our home.
- Leadership
-
We have a combined 28 years of experience in affiliate marketing, influencer marketing, B2B advertising, search engine marketing, search engine optimization, comparison shopping engines, website monetization, and social media.
We have 13+ years of experience working with leaders in their respective industries
Matt Midthun
Matt got his start in online marketing in 1999 working for Ski Magazine as an intern and turned that into a career focused on digital marketing.In the early days, Matt created and sold online advertising packages for publications like TransWorld Media and The Daily Camera, until he found his way into performance marketing in 2006. He managed large corporate affiliate programs until 2013 when he joined up with Clique to marry his love of the outdoor industry with performance marketing. When Matt isn’t in the office working with clients, you’ll find him on the river chasing fish or spending time with his daughter. Brian Boyd
Owner/Program Manager
Brian launched Clique in 2012 with a mission of creating a specialized digital agency that combined his love of the outdoors with Affiliate and Influencer Marketing. Introducing brands to endemic communities by forming genuine and long-lasting partnerships with influencers has been his primary focus since day one. This is what differentiates Clique, and it’s one of many reasons industry-leading brands choose to work with us. Brian continues to be an active program manager on the team today.
DD Yanoti
DD kicked off her marketing career as a marketing manager for an industrial machinery retailer. She then moved into a marketing analyst role for Freehand Graphics Inc. where her efforts resulted in the expansion of their international reseller program. Prior to joining Clique in 2021, DD had been a digital marketing consultant for a wide variety of companies in verticals such as real estate, software, data management, insurance, and more. She specialized in coordinating lead generation funnels and managing paid media campaigns. As an outdoor enthusiast, DD craved the opportunity to work with brands that better aligned with her interests. Clique was that opportunity! - What We Do
-
It would be much easier to create a section called “what we don’t do” because we do quite a lot. Our proven track record of success with small and large brands/merchants can be attributed to our relationship building and our dedication to our clients.
We custom-tailor affiliate and influencer programs to your brand and current online presence
We custom-tailor affiliate and influencer programs to your brand and current online presence
We partner with online influencers within the respective categories represented on your website
We acquire new, loyal customers for your brand
We educate publishers on products and brands in order to help expand your online reach while staying true to your core principles
We educate publishers on best practice affiliate strategies to help them convert traffic on their website into sales for you
We expand your online reach within niche consumer communities
We specialize in direct-to-consumer and traditional online retail business models
We are cost-effective
We follow the latest digital marketing trends and best practices
We offer one-on-one implementation and optimization support for clients and publishers
We have experience creating and managing programs in AvantLink, Pepperjam, CJ, Linkshare, Shareasale, and Impact Radius
WHAT THEY'RE SAYING...
LifeProofLifeProof.comWe’ve been super happy with the significant level of brand growth that we’ve seen in our time working with them. Matt and his team have stepped it up any time we’ve needed to based on our feedback, and the revenue that we track has definitely seen benefits from all of our activities with them. Our…
Scott ChaplinVice President/Global Sales Operations at AvantLink“Over the years, we have worked with many agencies of all sizes. But Brian and his team at Clique Affiliate, have a unique understanding of the affiliate industry, and what it takes to consistently grow healthy and profitable programs. I could not recommend anyone more highly than Brian and the Clique team. Their character and…
Sophy IvyDirector of Marketing, Natchez“I am writing to recommend the services of Clique Affiliate Marketing. We have been using Clique to build and manage our affiliate marketing network. Clique has increased our exposure online to about 400% over last year. That’s pretty amazing! They do an excellent job managing our account and keeping up with our ever-changing promos. Clique…
Kevin McInerneyFounder at ActiveJunky.com“Clique has been a trusted partner of ours for years and they are one of our preferred affiliate management companies to work with. Clique understands the affiliate marketing business extremely well and knows how to build the most effective affiliate marketing campaigns for merchants and brands looking to increase sales volume.”
Dave MacLeayOwner at Trailspace.com“Brian and the team at Clique are always great to work with. Their experience in the outdoor and affiliate industries make it easy to do business, and they’re always responsive to our needs. Brian has taken the time to understand our business and to develop opportunities that make sense both for Trailspace and for the…
Gary MarcocciaOwner at Gravityfed.com“You would be hard pressed to find someone more knowledgeable and effective than Brian Boyd when it comes to Affiliate program management. If you combine his working knowledge of performance marketing, professionalism, established relationships and overall program management experience – it’s a no brainer to sign up for his services.”
Tripp FreyPresident at TREW“The team at Clique is phenomenal. Their knowledge of the affiliate world and the relationships they have built are impactful. There’s no question I feel in good hands with the team at Clique managing the TREW affiliate program. We’ve seen solid revenue growth in this important sales channel and the exposure we get via this…
The Coupon ScoopTheCouponScoop.comFor various reasons, Affiliate Marketing can be a murky terrain that can challenge even the most experienced merchant. Luckily, professionals like Matt Midthun and the good folks at Clique have figured out a way to turn navigational challenges into creative opportunities for both merchant and affiliate alike. Matt’s voracious ability to listen, think, and communicate…
- Who We Work With
-
Clique partners with premium brands with a direct-to-consumer business model. We are passionate about working with brands that embody the following brand ideals: inspire exploration, enable connection, evoke pride, and impacts society for the better.
CASE STUDIES
Our Work In Action
AFFILIATE MARKETING
Custom affiliate program setup, management, maintenance and optimization.
ATTRIBUTION
Attribution modeling based on your brand’s unique goals, priorities and needs.
INFLUENCER MARKETING
Influencer program setup and management. We work with a variety of platforms and will point your brand in the right direction.
CONSULTATION & STRATEGY
We’re here for whatever you need – coaching, consultation, strategic planning, you name it!
LET'S DISCUSS
TO LEARN MORE ABOUT HOW CLIQUE CAN ELEVATE YOUR BRAND,
CONTACT US TODAY!