About Us

We Connect Passionate Brands With Passionate People

Clique. Get In.

Who We Are

Clique. Much like our name implies, our purpose at Clique Affiliate Marketing is to connect large or small groups of online influencers, who share similar passions, with the brands we represent. We work exclusively with passion and lifestyle brands because we understand that longevity and success in affiliate marketing hinges on online influencers within these target markets.

“We Connect Passionate Brands With Passionate People”

Everyone has a motto these days — mottos are easy. But do they really tell the whole story? At Clique, our motto drives all aspects of our daily work with every client. Through many years of cultivating relationships and maintaining high standards of digital marketing best practices, we have become the authority on creating and managing custom affiliate and influencer programs for direct-to- consumer, premium full price, and discount driven business models. We work with brands & retailers of all sizes with one commonality: a passion to create something unique that is coveted and admired by a loyal following.


    We’re passionate people and we have passionate, active lifestyles. Our adventurous spirit is engrained in every facet of our work. We are passionate about the evolution of digital marketing, and we are always discovering ways that the affiliate channel can illuminate this passion in the right people, at the right time, to gain loyal customers and revenue.


    We partner and build relationships among some of the most passionate enthusiasts and leaders in the industry, including athletes, speakers, magazines, discussion groups, blogs, forums, etc.


    We’re passionate about your brand. Large or small, we have the experience, connections and tailored services to make sure your passion is scaled to size and communicated clearly to the markets you wish to reach. You won’t find the ‘one size fits all’ approach here – we create your program from the ground up to ensure your brand is built on quality relationships from the get-go.


    We create a team partnership between your brand, our services, and the industry’s top enthusiasts to develop a new marketing channel. We get to know you (and your brand), and work directly and frequently with you, to effectively communicate your passion to your desired markets, and to drive targeted incremental sales.

Clique was founded in 2012 by Brian Boyd, a Colorado native, who began his affiliate marketing career in 2004, making him one of the frontiers of affiliate marketing for the outdoor and lifestyle-brand sectors of e-commerce.

After experiencing tremendous success launching and managing Backcountry.com’s affiliate program (by the end of his time there, the Backcountry.com websites were generating over $35 million per year in affiliate sales), Brian began to branch out on his own in 2011. Starting with TheClymb.com (increasing their affiliate sales from under $50,000 to over $2.2 million in less than two years), word began to spread quickly through the Rocky Mountain region (and beyond) that Brian was the go-to affiliate guy for retailers wanting to increase their customer base and overall revenue, and in 2012 Clique Affiliate Marketing was launched. In April 2014, Brian and his family moved to Park City, UT, in order to expand Clique’s reach and experience the mountain lifestyle. Clique continues to have a presence in Colorado through affiliate managers in the Denver area.

Despite bringing on additional employees to manage accounts and help with administrative duties, Brian maintains an active role in each of Clique’s affiliate programs. As a boutique marketing agency, Clique’s employees have enjoyed an integral role in many aspects of its growth and development. At Clique we are truly a team – sharing a vision, a passion for what we do, and taking ownership over each of our clients’ success.

We also believe in finding time to play as hard as we work – so, we conquer 14ers, we ski and snowboard, mountain bike and travel. We go backpacking, fly fishing, and get outside as often as we can. We gaze at clouds and roll down hills with our kids, play instruments, do yoga, and are getting better at recreating projects from Pinterest. We strive to stay fit, active, and to win our fantasy football matchups. We cook, we play golf, and sometimes we just like to read a good book. Some of us love running, and the rest of us just do it for that runner’s high. Some of us cheer on the Minnesota Vikings, and the rest of us try not to hold it against him. We’ve lived in as many states as we have on different continents, and now we consider Colorado, Utah, and Clique, our home.

We have a combined 28 years of experience in affiliate marketing, influencer marketing, B2B advertising, search engine marketing, search engine optimization, comparison shopping engines, website monetization and social media.

We have 13+ years of experience working with leaders in their respective industries

  • Outdoor retail – Backcountry.com, Wetsuitwearhouse.com
  • Cycling – Chainlove.com, ENVE Composites, Aventuron.com
  • Survival – Survival Frog, VSSL, LuminAID
  • Hunting, Firearms/Tactical – Natchez Shooters Supplies, Creedmoor, SlumberJack
  • Ultralight Hiking/Backpacking – Darn Tough, GoLite.com, Gossamer Gear
  • Protective Mobile and Tablet Cases/Accessories – LifeProof, Otterbox
  • Direct to Consumer Outdoor Retail – Kelty, Sierra Designs, Stio, Cotopaxi and more.

What We Do

It would be much easier to create a section called “what we don’t do”, because we do quite a lot. Our proven track record of success with small and large brands/merchants can be attributed to our relationship building and our dedication to our clients.
  • We custom-tailor affiliate and influencer programs to your brand and current online presence
  • We partner with online influencers within the respective categories represented on your website
  • We acquire new, loyal customers for your brand
  • We educate publishers on products and brands in order to help expand your online reach while staying true to your core principles
  • We educate publishers on best practice affiliate strategies to help them convert traffic on their website into sales for you
  • We add incremental sales (up to 20% of total online sales)
  • We expand your online reach within niche consumer communities
  • We specialize in direct-to-consumer and traditional online retail business models
  • We are cost-effective
  • We follow the latest digital marketing trends and best practices
  • We offer one-on-one implementation and optimization support for clients and publishers
  • We have experience creating and managing programs in AvantLink, Pepperjam, CJ, Linkshare, Shareasale, and Impact Radius

Clique Leadership


Brian Boyd

Owner/Founder, Senior Program Manager

Brian launched Clique in 2012 with a mission of creating a specialized digital agency that combined his love of the outdoors with Affiliate and Influencer Marketing.  Introducing brands to endemic communities by forming genuine and long-lasting partnerships with influencers has been his primary focus since day-one. This is what differentiates Clique and is one of many reason industry-leading brands choose to work with us. Brian continues to be an active program manager on the team today.


Matt Midthun

Director of Account Management

Matt got his start in online marketing in 1999 working for Ski Magazine as an intern, and turned that into a career focused on digital marketing.  In the early days, Matt created and sold online advertising packages for publications like TransWorld Media and The Daily Camera, until he found his way into performance marketing in 2006.  He managed large corporate affiliate programs until 2013 when he joined up with Clique to marry his love of the outdoor industry with performance marketing.  When Matt isn’t in the office working with clients, you’ll find him on the river chasing fish or spending time with his wife and daughter.


Proud To Work With

alchemy logo for portfolio
Stio logo for portfolio
Lifeproof for Portfolio
Darn Tough Logo for Portfolio
showers pass logo for portfolio

Our Work In Action