It’s 2018, and no matter the industry, you’re likely to start hearing more about influencer marketing as an online channel you should be exploring. New influencer platforms seem to be appearing on a daily basis, each with a slightly different spin.
Some focus on monetizing and tracking the influence of brand ambassadors and athletes, while other focus purely on brand awareness through social media campaigns. This isn’t a new concept. In fact, we (Clique) have been doing this for years through affiliate marketing programs by creating subset athlete/ambassador and gear review programs. We used to call this “core affiliate marketing”, which meant partnering with affiliate websites that target the same communities as the brands/clients we represent.
With the emergence of influencer marketing, we’ve found that brands and retailers are having trouble distinguishing the terms “influencer” and “affiliate”. Before we highlight the differences and benefits of each, it’s very important to set goals for what you’d like to accomplish. Are you looking for more sales? New customers? Brand awareness? Increased site traffic? Once you have an established set of goals, you can begin to determine which channel will deliver your desired results.
As you’ve likely gathered, affiliate and influencer marketing both have a time and place. At Clique, we specialize in both, and can help you determine the best fit for your brand.