When and How to Leverage Listicles

When and How to Leverage Listicles

Listicle: (n.) a piece of writing or other content presented wholly or partly in the form of a list. BuzzFeed published countless listicles and has certainly popularized them. Examples are 11 National Parks Around the World That You Need to Add to Your Bucket List ASAP, or 26 New Science Fiction And Fantasy Books To…

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Google’s New Algorithm And Affiliates: A Love Story Between Google and Content Creators

Google_s New Algorithm And Affiliates_ A Love Story

Basics Of The Algorithm Algorithms are systems used to retrieve data from an index of data. Google’s algorithm is this vast, complex network for systems retrieving data instantly. The retrieval of this data is also managed through ranking systems to deliver the most relevant web pages possible.   Google is constantly making updates to its algorithm…

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What Content Affiliates Need To Know About Brand Partnerships: Measure Brand Equity

What Content Affiliates Need To Know About Brand Partnerships_ How to Measure Brand Equity

These days content creators are inundated with affiliate program invites. It can be difficult to siphon through the noise and identify the brands worth partnering with. To help you navigate through the noise, we have compiled tried and true insights to accurately measure brand equity and determine ideal partnerships. Key Affiliate Program Offers To Require…

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Multi-touch Attribution Modeling and Content Affiliates

Multi-touch Attribution Modeling and Content Affiliates

What is Attribution Modeling? Attribution modeling refers to the framework by which one analyzes the conversion path and attributes credit to the entity or marketing channel that caused the desired action to occur. Examples of the desired action could be signing up for an e-newsletter, clicking on a page, making a purchase, and so on.…

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Intersectionality And Digital Marketing

Intersectionality And Digital Marketing

Intersectionality: (n.) the interconnected nature of social categorizations such as race, class, and gender, regarded as creating overlapping and interdependent systems of discrimination or disadvantage. – Oxford Dictionary How It’s Applicable to Digital Marketing Intersectionality is a lens for digital marketers to understand their target audiences and frame their campaigns and content around. Individuals, aka…

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Risk Management: How To Optimize Affiliate Partnerships

Risk Management_ How To Optimize Affiliate Partnerships

[vc_row][vc_column][vc_column_text] Optimize Affiliate Partnerships To Optimize Affiliate Programs We previously published an article that addressed how to support your affiliate partners. In this piece, we cover the basics of cultivating and maintaining mutually beneficial affiliate relationships. Additionally, we drilled down detailing how to manage your affiliate partnerships during different seasons of the year. Particularly during…

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Setting Realistic Expectations For Content Marketing

Setting Realistic Expectations For Content Marketing

[vc_row][vc_column][vc_column_text css=”.vc_custom_1634837280145{margin-top: 20px !important;}”] “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Joe Pulizzi, Founder, Content Marketing Institute. [/vc_column_text][vc_column_text] Why Content Is King Content marketing is considered superior to other…

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Best Affiliate Marketing Networks For Your Brand

Best Affiliate Marketing Networks For Your Brand

What is an Affiliate Network? Affiliate networks are a marketplace for affiliate programs. Merchants market and manage their affiliate programs within the network. Meanwhile, publishers apply to affiliate programs within the network and utilize the tools provided to create affiliate links and other assets to promote the brand and products. Each affiliate network has its…

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Hammock Gear Affiliate Program

Hammock Gear Affiliate Program

Introducing The Hammock Gear Affiliate Program MERCHANT: Hammock Gear (JOIN TODAY) COMMISSION: Up to 7% PASSION: Innovating ultralight backpacking products to outdoor enthusiasts worldwide.  NETWORK: AvantLink VALUE PROPS: $250 Average Order Value, Worldwide Shipping, Exclusive Coupon Offers, Review Opportunities for Qualified Partners About Hammock Gear  Hammock Gear was launched in 2009 with the intention of…

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How To Support Your Affiliate Partners

How To Support Your Affiliate Partners

Are you having little success leveraging the power of Affiliate Marketing? Or maybe you have seen great results with Affiliate Marketing at some points of the year but you are at a loss as to how to optimize your affiliate partner relationships during different sales periods of the year? Below is a summary of the…

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