Is Digital Marketing a losing game

Is Digital Marketing a Losing Game? 5 Reasons to Pivot to Affiliate Marketing

Digital advertisers are faced with unprecedented challenges these days. With the stark increase in ad costs and the barriers posed by changing data privacy laws, it’s no wonder brands and marketing professionals are left wondering how they will optimize their ROAS.  Let’s discuss the major challenges bands and advertisers face today:  Facebook Marketplace Is Oversaturated…

Affiliate vs Influencer Marketing

Affiliate vs Influencer Marketing

Unpacking the differences between influencer and affiliate marketing can be tedious and confusing. But, we are here to simplify the conversation, and help you determine which option fits your brands’ current needs. Defining Influencer and Affiliate Marketing Influencer marketing is defined as “involv[ing] a brand collaborating with an online influencer to market one of its…