Intersectionality: (n.) the interconnected nature of social categorizations such as race, class, and gender, regarded as creating overlapping and interdependent systems of discrimination or disadvantage. – Oxford Dictionary How It’s Applicable to Digital Marketing Intersectionality is a lens for digital marketers to understand their target audiences and frame their campaigns and content around. …
Optimize Affiliate Partnerships To Optimize Affiliate Programs We previously published an article that addressed how to support your affiliate partners. In this piece, we cover the basics of cultivating and maintaining mutually beneficial affiliate relationships. Additionally, we drilled down detailing how to manage your affiliate partnerships during different seasons of the year. Particularly during the…
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Joe Pulizzi, Founder, Content Marketing Institute. Why Content Is King Content marketing is considered superior to other types of marketing strategies because…
What is an Affiliate Network? Affiliate networks are a marketplace for affiliate programs. Merchants market and manage their affiliate programs within the network. Meanwhile, publishers apply to affiliate programs within the network and utilize the tools provided to create affiliate links and other assets to promote the brand and products. Each affiliate network has its…
Introducing The Hammock Gear Affiliate Program MERCHANT: Hammock Gear (JOIN TODAY) COMMISSION: Up to 7% PASSION: Innovating ultralight backpacking products to outdoor enthusiasts worldwide. NETWORK: AvantLink VALUE PROPS: $250 Average Order Value, Worldwide Shipping, Exclusive Coupon Offers, Review Opportunities for Qualified Partners About Hammock Gear Hammock Gear was launched in 2009 with the intention of…
Are you having little success leveraging the power of Affiliate Marketing? Or maybe you have seen great results with Affiliate Marketing at some points of the year but you are at a loss as to how to optimize your affiliate partner relationships during different sales periods of the year? Below is a summary of the…