Digital advertisers are faced with unprecedented challenges these days. With the stark increase in ad costs and the barriers posed by changing data privacy laws, it’s no wonder brands and marketing professionals are left wondering how they will optimize their ROAS. Let’s discuss the major challenges bands and advertisers face today: Facebook Marketplace Is Oversaturated…
Is the subscription box model profitable? Yes! The subscription box model gained popularity in the United States back in 2011 and is reported to have generated $2.6 billion in 2015. Now, in 2021, the subscription box market is estimated to be worth $15 billion and continues to trend upward. Are these profits sustainable in this…
Monetizing your content benefits you as well as your audience. By joining affiliate programs, you have the opportunity to cash in on the content you have put your time and effort into. Meanwhile, your audience is exposed to brands and products you believe trust, value, and appreciate. Consumers of your content are often also able…
Earth Day 2021 In honor of Earth Day, we want to give a much-deserved shoutout to several brands we work with. These brands have made sustainability and the stewardship of our planet a pinnacle priority. Showers Pass’s Steps Towards Sustainability “For the past 21 years, building quality products that last has been our approach…
Where consumers buy is an ever-increasing dilemma for brands and retailers alike. Many brands provide their customers an array of purchasing options. That includes Amazon, direct-to-consumer (D2C), 3rd party retailers, and more. With a multitude of purchasing options available, customers are left wondering where to buy. Purchasing decisions hinge on a combination of factors. These…
Great news for social-media-loving affiliate marketers! Last week, Pinterest announced that it will now allow affiliate links on its product and idea-sharing platform. Pinterest had removed affiliate links in the past due to spam issues. However, thanks to its new spam detection system this issue should be eliminated. It’s no secret that social media platforms are one…