Intersectionality And Digital Marketing

Intersectionality And Digital Marketing

Intersectionality: (n.) the interconnected nature of social categorizations such as race, class, and gender, regarded as creating overlapping and interdependent systems of discrimination or disadvantage. – Oxford Dictionary How It’s Applicable to Digital Marketing   Intersectionality is a lens for digital marketers to understand their target audiences and frame their campaigns and content around.  …

Risk Management_ How To Optimize Affiliate Partnerships

Risk Management: How To Optimize Affiliate Partnerships

Optimize Affiliate Partnerships To Optimize Affiliate Programs We previously published an article that addressed how to support your affiliate partners. In this piece, we cover the basics of cultivating and maintaining mutually beneficial affiliate relationships. Additionally, we drilled down detailing how to manage your affiliate partnerships during different seasons of the year. Particularly during the…

Setting Realistic Expectations For Content Marketing

Setting Realistic Expectations For Content Marketing

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Joe Pulizzi, Founder, Content Marketing Institute. Why Content Is King Content marketing is considered superior to other types of marketing strategies because…

Hammock Gear Affiliate Program

Hammock Gear Affiliate Program

Introducing The Hammock Gear Affiliate Program MERCHANT: Hammock Gear (JOIN TODAY) COMMISSION: Up to 7% PASSION: Innovating ultralight backpacking products to outdoor enthusiasts worldwide.  NETWORK: AvantLink VALUE PROPS: $250 Average Order Value, Worldwide Shipping, Exclusive Coupon Offers, Review Opportunities for Qualified Partners About Hammock Gear  Hammock Gear was launched in 2009 with the intention of…