These days content creators are inundated with affiliate program invites. It can be difficult to siphon through the noise and identify the brands worth partnering with. To help you navigate through the noise, we have compiled tried and true insights to accurately measure brand equity and determine ideal partnerships.
Key Affiliate Program Offers To Require
Commission Rate: Look for a commission rate that is competitive with similar brands. Not all brands can offer a high commission rate of 15%. That doesn’t mean that those brands aren’t worth your time. Instead, there are other factors that must be taken into account, which will be discussed below. What should concern you regarding the commission rate is how competitive it is with other brands that offer similar products and services.
Average Order Value: If a brand offers you a 15% commission rate yet their average order value is $50, it’s important to understand the sale volume potential in order to offset the lower average order value. Even if the commission rate is 7% but the order value is $250, your payout will be greater.
Review Opportunities: It’s imperative for you to personally endorse the products and services you promote. Brands that offer product review opportunities understand that and will be able to provide you with products to test and be considered for review.
Professional Program Management: Affiliate marketing is a complex marketing channel that is heavily reliant on strategic planning and constant communication between the brand and you. Brands that invest in the profession, dedicated program management, such as Clique, allow you to have the best experience with the brand partners.
Brand Equity, What Is It & Why it Matters
The preserved added value a company cultivates is its’ brand equity. Examples of brands with strong brand equity are Apple, Porsche, Whole Foods, Pure Fishing, and so many more. What these brands have cultivated is consumer loyalty, awareness, associations, and perceived quality.
It’s well documented that consumers are more likely to invest in brands that are well recognized and widely celebrated. This is why it is important to partner with brands that have strong brand equity.
How To Measure A Brands’ Equity
You may now be wondering, how do I measure a brand’s equity if you have never heard of the brand prior to receiving their affiliate program invitation. Here are some ways to measure brand’s equity:
- When in doubt, Google it: Google the Brand name to review how much coverage the brand has by other content affiliates.
- Socials: not all brands have large social media followings but looking at their social media profiles will give you a sense of how they represent themselves to the general public. And be sure to read their responses to comments. How a brand addresses its followers is very telling.
- Phone A Friend: Consult with your friends and family. Find out their views on a brand, service, or product category.
- Communication Is Key: If you’re not sure about a brand after following the steps listed above, reach out to their affiliate program manager. The program manager will be able to provide you with detailed insights into the brand.
If you manage an endemic website or are a content creator and require assistance with your affiliate program partnerships, contact Clique.