Impact of Your Free Shipping Policy
To what extent does your shipping policy impact a customer’s purchasing decision? According to a recent Compete.com study — a “fair amount.” When asked, “which of the following would encourage you to purchase more products online?” those surveyed overwhelmingly responded with “free shipping” and “free returns”.
As a customer, it’s comforting to know you can send products back without hassle and at no additional cost. Additionally, free shipping both ways heavily influences a customer’s overall satisfaction with an online retailer. This impacts their lifetime value – the same customer making subsequent purchases.
60% of online retailers have stated that “free shipping with conditions” is their most successful marketing tool. With this in mind, we encourage VSSL (vsslgear.com) to consider offering free shipping to their customer. Happily, VSSL just launched Free Shipping + Free Returns!
If you are interested in reading the finding of this exciting new study you can find it here.
There are numerous strategies to increase conversations and overall sales. We would love to discuss these strategies, particularly the impact of affiliate marketing, with you. Feel free to contact us!