To what extent does your shipping policy impact a customers purchasing decision?According to a recent Compete.com study — a “fair amount.” When asked, “which of the following would encourage you to purchase more products online?” those surveyed overwhelming responded with “free shipping” and “free returns”.
As a customer, it’s comforting to know you can send products back at any time without hassle, and at no additional cost. Additionally, free shipping both ways heavily influences a customer’s overall satisfaction with an online retailer, which impacts their lifetime value (the same customer making subsequent purchases.)
For the reasons cited above we are more than excited to announce that our client VSSL (vsslgear.com) just launched Free Shipping + Free Returns! With more than 60% of online retailers stating that “free shipping with conditions” is their most successful marketing tool, we are confident that VSSL sales will be positively impacted by this change.
If you’re an affiliate joined to the VSSL affiliate programs in AvantLink or ShareASale we highly encourage you to use the Free Shipping + Free Returns message in your marketing efforts.
View the Compete.com study.