Current Clique Affiliate Marketing client, LifeProof.com is one of the most elite smartphone and tablet PC case providers in operation today. Based in San Diego, CA, LifeProof offers premium quality cases with proofing from all of technology’s greatest enemies: water, snow, dirt, and shock. LifeProof’s mantra is to offer complete smartphone and tablet PC protection while maintaining the freedom of full functionality. Whether you are skiing the Rockies, snorkeling the Yucatán, following online recipes in the kitchen, or just networking outside of the office, LifeProof offers activity-efficient design and military-grade protection without the expense of device functionality.

When LifeProof partnered with Clique Affiliate Marketing in July of 2012, it was immediately apparent that the case provider was poised for large-scale expansion of its e-commerce marketing efforts. In addition to offering case options for the iPhone 4/4S, LifeProof was on the verge of an incremental product release schedule that is still in place today. San Diego-based marketing agency Digital Operative provided the infrastructure for such expansion as well as ushered in Clique Affiliate Marketing to successfully create, manage, and broaden an affiliate marketing program for LifeProof.com. Under the direction of Digital Operative, Clique was able to successfully identify several key opportunities easily seized by the implementation of an affiliate program:

The lean nature of the Clique Affiliate Marketing team allowed it to easily execute strategies for conquering opportunities at LifeProof.com. Working closely with Digital Operative, Clique was able to better understand LifeProof’s current target market, brand elements available for promotion, short and long-term market expansion goals, as well as future efforts in the line of marketing strategy and product release. To successfully maintain a supplemental revenue stream as well as expand additional demographic targeting, Clique implemented a multi-tier project plan aimed at short0term (6 months) growth:

Through the successful implementation of an AvantLink affiliate program, Clique Affiliate Marketing was able to introduce a viable revenue stream for LifeProof.com as well as efficiently expanding LifeProof’s brand exposure among new consumer groups. Under a short-term (six month) timeframe, Clique was able to build an empowered pool of affiliates, optimize affiliate sites for increased conversion potential, and implement a wide range of promotional ad campaigns for LifeProof.com. While a variety of intangible brand development activities occurred during this short timeframe, the host of performance metrics truly speaks to the success of the LifeProof/Clique partnership:

In today’s digital marketplace, the expansion of an organization’s core consumer group can be both costly and unpredictable. While company success can primarily be derived from quality products, efficient branding, and top performance within a specific competitive sphere, an affiliate program can also be a sound option for supplementing organizational growth. The partnership between Clique Affiliate Marketing and Digital Operative not only helped usher in a successful AvantLink affiliate program for LifeProof.com but also set the stage for managing multiple LifeProof affiliate programs (via additional networks) in the future. The combined efforts of the two organizations provided a successful revenue channel from conception to execution. LifeProof’s large pool of core, non-core, domestic, and international affiliates are a testament to the relationships set forth by Clique Affiliate Marketing and the ways in which Clique can streamline innovative marketing strategies throughout the affiliate marketing industry. At Clique Affiliate Marketing, we’re experts at connecting passion