If you are a brand owner, you may be wondering, should I work with an affiliate marketing agency. The short answer is YES.
You may then be wondering if you should partner with a PR agency. The short answer is YES.
Now you may be wondering if it is necessary to partner with both affiliate and PR agencies. Again, the answer is YES!
Merging the power of Affiliate Marketing with PR will only amplify the success of your marketing strategy. Today we are going to discuss how Affiliate Marketing and PR work in tandem to drive sales.
What is Affiliate Marketing?
Affiliate Marketing is a type of performance-based marketing for which a brand pays a publisher commission after they have driven a sale or conversion of some sort. A publisher can be an influencer, a blogger, or a large, nonendemic publication, such as Forbes, Business Insider, BuzzFeed, the New York Times, and more. Pretty much anyone who creates content that people pay attention to can be a publisher/affiliate.
What is PR?
Public relations has been called the persuasion business. The Public Relations Society of America defines PR as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” PR professionals are storytellers, skillfully crafting and dispensing narratives that promote their clients’ agenda.
How Affiliate Marketing And PR Are Similar
Both affiliate marketers and PR professionals build and then maintain relationships. They strategically generate buzz with the intent of maximizing results, such as conversions, sales, public sentiments, etc.
Why Should You Work With Both Affiliate Marketing and PR Agencies
Online shopping is more popular than ever. Many traditional brick-and-mortar businesses are pivoting to eCommerce to accommodate the changing consumer habits. Not only are consumers shopping online, but more and more people are turning to online publishers to inform them as to what, where, and when to make purchases. With PR and affiliate marketers having well-established relationships with a variety of publishers, neglecting to leverage both types of agencies would be remiss. PR firms can keep a brand at the forefront, increasing brand awareness, and permeating positive sentiments while affiliate agencies have the means of partnering with publishers who can drive revenue and gain new customers. By working with both types of agencies your marketing efforts will be amplified. The real question you should be asking yourself is, why not work with both Affiliate and PR agencies.
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