Services

Affiliate Marketing
Attribution
Influencer Marketing
Consultation & Strategy

Comprehensive Program Management

Unique brands and business models require an innovative approach. It’s our belief that in order to create a dynamic affiliate program, we must understand the foundations of your vision, brand, and business model.

Your brand exists because it’s unique!

Affiliate programs require dedicated management by an experienced professional. An unsupported affiliate program can create negative customer experiences by miscommunicating the brand, products or promotions.

We alleviate this issue by syncing your affiliate program so that it mirrors internal efforts, in-turn creating a consistent message across the board.

Dive In
We immerse ourselves in your brand with an in-depth analysis, which allows us to fully understand your customers, competitors, margins, and products.
Make You Stand Out
We identify key value propositions and competitive advantages and then target them strategically through your affiliate program.
Create Unity
Affiliate programs require dedicated management by an experienced professional. An unsupported affiliate programs can create negative customer experiences by miscommunicating the brand, products or promotions.
We alleviate this issue by syncing your affiliate program so that it mirrors internal efforts, in-turn creating a consistent message across the board.
Connect
Finding the right partners to represent your brand is difficult, if not impossible without industry expertise. We have established relationships with key influencers, and can connect them with your brand to produce immediate results.
Optimize
Our work is never done. We continuously work with you and your affiliate partners to get your brand in front of new customers.

Attribution Modeling Services

We are proud to offer Attribution modeling services through AvantMetrics (AM) for clients whose affiliate programs are hosted by AvantLink.

AvantMetrics is an advanced analytics platform that provides additional insights and reporting. With AM we gain a deeper understanding of customer behavior, affiliate value, attribution, and new customer acquisition. By analyzing data from AM we create business rules like attribution modeling and commission structure.

Attribution modeling is a complicated process that requires a thorough understanding of client-specific customer behavior, affiliate business models, and cross channel marketing.

Clickstream Analysis
Using AM reports, we drill into every sale (not just affiliate) to better understand the customer’s path to purchase. Based on data analysis, we can create an attribution model that awards higher commissions to affiliates that introduce or influence sales. Affiliates that appear at the end of the conversion funnel may only receive a fraction of the base commission
New Customer Tracking
Clients that can identify new customers through their eCommerce platform can add a Yes/No variable. This variable can then pass through the AvantMetrics script. With this information, a customer bonus for affiliates can be implemented. Understanding new customer acquisition helps our clients better understand lifetime value and develop customer loyalty programs.
Attribution Modeling
Not every affiliate sale deserves the same commission. Clients that place a higher value on affiliate sales at the top of the conversion funnel can assign 100% of their base commission to “Introducer”‘ and “Influencer” sales. Affiliate sales referred at the end of the conversion funnel (once an item is added to the shopping cart) can be assigned a lower percentage of the base commission rate.
Split Attribution
When multiple affiliates are involved in a clickstream, AM allows the brand/retailer to allocate a percentage of the base commission to both affiliates. This is dependent on where they show up in the clickstream. A typical split attribution commission may assign 70% of the commission to the Introducer or Influencer and 30% of the commission to the Checkout Influencer.
Deduplication of Multi-Network Sales
For clients that run affiliate programs in several networks, there are instances when an affiliate from Network A and an affiliate from Network B can both receive credit for a single transaction. If gone unnoticed, the brand/retailer may be paying a double commission. AM can deduplicate affiliate sales by network based on the order ID
Exclusive Coupons
If your brand uses coupons, you’ve likely noticed how they can spread online. In cases where the coupon was intended to be exclusive to a single partner, it’s very frustrating and costly to see it on multiple sites. Using the AM script, you can pass a “ECC” variable with the coupon code used at checkout. You can then assign a code as exclusive, where any redemption of the code is credited to the affiliate associated with the exclusive code.

Clique Affiliate Marketing clients ready for AM can use this as a standalone product or in conjunction with AvantLink. For clients exclusive to AvantLink, AM is free to use but does require an addendum to their existing contract.

Once AM reporting has been configured and activated in your account, there is a 30-day period required to gather data before setting attribution rules. We will then provide a recommendation on an attribution model. If both parties agree, these rules are then configured with the AvantLink Support team.

We will then add your desired attribution analytics to a custom monthly report.

AM is an add-on service provided by Clique Affiliate Marketing. There is a considerable amount of time spent on the setup, data mining, reporting, and ongoing management outside of the day-to-day affiliate marketing services we provide. If you’d like to get started, please contact us today.

What Is Influencer Marketing?

Influencer Marketing is a social-media based channel with a very broad concept. Brands strategically partner with social media influencers to increase brand engagement, product awareness, and ultimately, customer acquisition. Influencer Marketing is a key component of a successful Affiliate Marketing program because social media influencers do not only offer the potential of driving sales but they also provide social proof, a valuable asset that other categories of affiliates can affect.

At Clique, we diversify your Affiliate Marketing Program in many ways including partnering with influencers whose community and content aligns with your brand.

Multiple Options
Influencer marketing can be approached from many angles and there are platforms that cater to each. Popular applications include ambassador, employee and customer advocacy, social media, offline to online, content creation and more. Better yet, both small and large brands can be successful in this channel.
Designed With Simplicity In Mind
Influencer marketing is designed to be simple. Links tend to be short and very easy to create (unlike some affiliate links.). For example, we work with a platform called Fervora that uses a hashtag system for link creation. Through this platform, I simply add #brian to any brand website URL that I’ve partnered with – http://www.jensonusa.com/#brian. This allows the influencer to do what they do best without having to worry about complicated tracking links.
Cost Effective
If you’re working with a limited budget, influencer marketing can be even more cost effective than affiliate. We’ve found most platforms have a monthly service fee and small commission.
Influencers Have Authority
When an influencer recommends a product or brand there’s a certain level of clout that comes with that recommendation. Unlike the most successful affiliates, influencers are less likely to need discounts and coupons to convert sales. This results in a higher return on ad spend for the brand/retailer.

Strategy & Consultation

Clique. Much like our name implies, our purpose at Clique Affiliate Marketing is to connect large or small groups of online influencers, who share similar passions, with the brands we represent. Combined, we have over 30 years of experience in affiliate marketing, influencer marketing, B2B advertising, search engine marketing, search engine optimization, comparison shopping engines, website monetization, and social media. With such a wealth of real-world experience and proven success, we can’t help but want to share our tools of the trade.

Affiliate Marketing