We are proud to offer Attribution modeling services through AvantMetrics (AM) for clients whose affiliate programs are hosted by AvantLink.
AvantMetrics is an advanced analytics platform that provides additional insights and reporting. With AM we gain a deeper understanding of customer behavior, affiliate value, attribution, and new customer acquisition. By analyzing data from AM we create business rules like attribution modeling and commission structure.
Attribution modeling is a complicated process that requires a thorough understanding of client-specific customer behavior, affiliate business models, and cross channel marketing.
Clique Affiliate Marketing clients ready for AM can use this as a standalone product or in conjunction with AvantLink. For clients exclusive to AvantLink, AM is free to use but does require an addendum to their existing contract.
Once AM reporting has been configured and activated in your account, there is a 30-day period required to gather data before setting attribution rules. We will then provide a recommendation on an attribution model. If both parties agree, these rules are then configured with the AvantLink Support team.
We will then add your desired attribution analytics to a custom monthly report.
AM is an add-on service provided by Clique Affiliate Marketing. There is a considerable amount of time spent on the setup, data mining, reporting, and ongoing management outside of the day-to-day affiliate marketing services we provide. If you’d like to get started, please contact us today.