We immerse ourselves in your brand with an in-depth analysis, which allows us to fully understand your customers, competitors, margins, and products.

We identify key value propositions and competitive advantages and then target them strategically through your affiliate program.

Affiliate programs require dedicated management by an experienced professional. An unsupported affiliate programs can create negative customer experiences by miscommunicating the brand, products or promotions.

We alleviate this issue by syncing your affiliate program so that it mirrors internal efforts, in-turn creating a consistent message across the board.

Finding the right partners to represent your brand is difficult, if not impossible without industry expertise. We have established relationships with key influencers, and can connect them with your brand to produce immediate results.

Our work is never done. We continuously work with you and your affiliate partners to get your brand in front of new customers.

Using AM reports, we drill into every sale (not just affiliate) to better understand the customer’s path to purchase. Based on data analysis, we can create an attribution model that awards higher commissions to affiliates that introduce or influence sales. Affiliates that appear at the end of the conversion funnel may only receive a fraction of the base commission

Clients that can identify new customers through their eCommerce platform can add a Yes/No variable. This variable can then pass through the AvantMetrics script. With this information, a customer bonus for affiliates can be implemented. Understanding new customer acquisition helps our clients better understand lifetime value and develop customer loyalty programs.

Not every affiliate sale deserves the same commission. Clients that place a higher value on affiliate sales at the top of the conversion funnel can assign 100% of their base commission to “Introducer”‘ and “Influencer” sales. Affiliate sales referred at the end of the conversion funnel (once an item is added to the shopping cart) can be assigned a lower percentage of the base commission rate.

When multiple affiliates are involved in a clickstream, AM allows the brand/retailer to allocate a percentage of the base commission to both affiliates. This is dependent on where they show up in the clickstream. A typical split attribution commission may assign 70% of the commission to the Introducer or Influencer and 30% of the commission to the Checkout Influencer.

For clients that run affiliate programs in several networks, there are instances when an affiliate from Network A and an affiliate from Network B can both receive credit for a single transaction. If gone unnoticed, the brand/retailer may be paying a double commission. AM can deduplicate affiliate sales by network based on the order ID

If your brand uses coupons, you’ve likely noticed how they can spread online. In cases where the coupon was intended to be exclusive to a single partner, it’s very frustrating and costly to see it on multiple sites. Using the AM script, you can pass a “ECC” variable with the coupon code used at checkout. You can then assign a code as exclusive, where any redemption of the code is credited to the affiliate associated with the exclusive code.

Influencer marketing can be approached from many angles and there are platforms that cater to each. Popular applications include ambassador, employee and customer advocacy, social media, offline to online, content creation and more. Better yet, both small and large brands can be successful in this channel.

Influencer marketing is designed to be simple. Links tend to be short and very easy to create (unlike some affiliate links.). For example, we work with a platform called Fervora that uses a hashtag system for link creation. Through this platform, I simply add #brian to any brand website URL that I’ve partnered with – http://www.jensonusa.com/#brian. This allows the influencer to do what they do best without having to worry about complicated tracking links.

If you’re working with a limited budget, influencer marketing can be even more cost effective than affiliate. We’ve found most platforms have a monthly service fee and small commission.

When an influencer recommends a product or brand there’s a certain level of clout that comes with that recommendation. Unlike the most successful affiliates, influencers are less likely to need discounts and coupons to convert sales. This results in a higher return on ad spend for the brand/retailer.