We are proud to offer Attribution modeling services through AvantMetrics (AM) for clients whose affiliate programs are hosted by AvantLink.
AvantMetrics is an advanced analytics platform that provides additional insights and reporting. With AM we gain a deeper understanding of customer behavior, affiliate value, attribution, and new customer acquisition. By analyzing data from AM we create business rules like attribution modeling and commission structure.
Attribution modeling is a complicated process that requires a thorough understanding of client-specific customer behavior, affiliate business models, and cross channel marketing.