For clients whose affiliate programs are hosted by AvantLink, we are proud to offer Attribution modeling services through AvantMetrics (AM). AvantMetrics is an advanced analytics platform that provides additional insights/reporting to better understand customer behavior, affiliate value, attribution, and new customer acquisition. Business rules like attribution modeling and commissioning can then be created based on data analysis.
Attribution modeling is a complicated process that requires a thorough understanding of client-specific customer behavior, affiliate business models, and cross channel marketing.