Influencer Marketing is a social-media based channel with a very broad concept. Brands strategically partner with social media influencers (usually those with large followings across multiple social media channels) to increase brand engagement, product awareness, and ultimately, customer acquisition.
Over the last 2-3 years, it seems that a new influencer marketing platform launches every week. While some focus on monetizing and tracking the influence of brand ambassadors and athletes, other focus purely on brand awareness through social media campaigns. This isn’t a new concept. In fact, we (Clique) have been doing this for years through affiliate marketing programs by creating subset athlete/ambassador and gear review programs. We used to call this “core affiliate marketing”, which meant partnering with affiliate websites that target the same communities as the brands/clients we represent.