The HistoryIt all began in 1994 with an innovative approach to creating a technical outdoor brand that was interchangeable with everyday life. At the time, performance apparel was designed for the extreme conditions often found on epic adventures. With this trend in mind, entrepreneurs Stephen Sullivan and Brian Cousins founded Cloudveil, based in Jackson Hole, Wyoming. Cloudveil quickly became a household name among outdoor enthusiasts. As the Cloudveil name grew, buyers came knocking and the brand eventually sold. Stephen and Brian moved on from Cloudveil, but the vision of creating a technical-meets-lifestyle brand remained in the forefront for Stephen, and soon later Stio was born.
The BrandDawn patrol in the backcounty, catching an evening hatch on the river, or navigating a rocky trail – this is the mountain lifestyle, and ethos of the Stio brand. Created to bridge the gap between work and play, Stio was founded to make technical, versatile, and stylish apparel that seamlessly integrates into everyday life. With the utmost standard for creating premium mountain lifestyle apparel, Stio has partnered with the finest fabric companies in the world including Polartec, Primaloft, Scholler, and Pertex.
The Marketing MessageInspired by alpine and urban settings, the new Stio spring apparel line features three distinct categories, each offering an array of technical-meets-lifestyle pieces. Men’s Divide Polo, Men’s First Light Shorts, and Men’s Divide Tee. Men’s Crester Short, Men’s Crester Jacket, and Men’s Crester Pant. Men’s Rounder Blazer, Men’s Otto Shirt, and Women’s Tipton Pant.
We suggest using a product level affiliate marketing strategy that allows you to present Stio apparel to your community in a visually appealing catalog integration, product review, or widget.
Affiliate Value Propositions
Affiliate Marketing Opportunities
Affiliate Program Highlights
Stio is looking to partner with websites through their affiliate program. If you’re interested in becoming a valuable member of the team, please apply here.