A New Look For Clique

Out With The Old, In With The New The Clique Affiliate Marketing website has a new look, and we’re taking on some new endeavors! While our old site served us well for the last 6+ years, Clique is evolving – so we decided to build a site that will grow with us and support the…

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Intersectionality And Digital Marketing

Intersectionality And Digital Marketing

Intersectionality: (n.) the interconnected nature of social categorizations such as race, class, and gender, regarded as creating overlapping and interdependent systems of discrimination or disadvantage. – Oxford Dictionary How It’s Applicable to Digital Marketing Intersectionality is a lens for digital marketers to understand their target audiences and frame their campaigns and content around. Individuals, aka…

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Risk Management: How To Optimize Affiliate Partnerships

Risk Management_ How To Optimize Affiliate Partnerships

[vc_row][vc_column][vc_column_text] Optimize Affiliate Partnerships To Optimize Affiliate Programs We previously published an article that addressed how to support your affiliate partners. In this piece, we cover the basics of cultivating and maintaining mutually beneficial affiliate relationships. Additionally, we drilled down detailing how to manage your affiliate partnerships during different seasons of the year. Particularly during…

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Setting Realistic Expectations For Content Marketing

Setting Realistic Expectations For Content Marketing

[vc_row][vc_column][vc_column_text css=”.vc_custom_1634837280145{margin-top: 20px !important;}”] “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Joe Pulizzi, Founder, Content Marketing Institute. [/vc_column_text][vc_column_text] Why Content Is King Content marketing is considered superior to other…

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Best Affiliate Marketing Networks For Your Brand

Best Affiliate Marketing Networks For Your Brand

What is an Affiliate Network? Affiliate networks are a marketplace for affiliate programs. Merchants market and manage their affiliate programs within the network. Meanwhile, publishers apply to affiliate programs within the network and utilize the tools provided to create affiliate links and other assets to promote the brand and products. Each affiliate network has its…

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Hammock Gear Affiliate Program

Hammock Gear Affiliate Program

Introducing The Hammock Gear Affiliate Program MERCHANT: Hammock Gear (JOIN TODAY) COMMISSION: Up to 7% PASSION: Innovating ultralight backpacking products to outdoor enthusiasts worldwide.  NETWORK: AvantLink VALUE PROPS: $250 Average Order Value, Worldwide Shipping, Exclusive Coupon Offers, Review Opportunities for Qualified Partners About Hammock Gear  Hammock Gear was launched in 2009 with the intention of…

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How To Support Your Affiliate Partners

How To Support Your Affiliate Partners

Are you having little success leveraging the power of Affiliate Marketing? Or maybe you have seen great results with Affiliate Marketing at some points of the year but you are at a loss as to how to optimize your affiliate partner relationships during different sales periods of the year? Below is a summary of the…

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Is Digital Marketing a Losing Game? 5 Reasons to Pivot to Affiliate Marketing

Is Digital Marketing a losing game

[vc_row][vc_column width=”1/2″][vc_column_text]Digital advertisers are faced with unprecedented challenges these days. With the stark increase in ad costs and the barriers posed by changing data privacy laws, it’s no wonder brands and marketing professionals are left wondering how they will optimize their ROAS.  Let’s discuss the major challenges bands and advertisers face today:  Facebook Marketplace Is…

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Affiliate Marketing and Subscription Boxes

Subscription Boxes

Is the subscription box model profitable?  Yes! The subscription box model gained popularity in the United States back in 2011 and is reported to have generated $2.6 billion in 2015. Now, in 2021, the subscription box market is estimated to be worth $15 billion and continues to trend upward.  Are these profits sustainable in this…

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Steps Towards Sustainability – Earth Day 2021

Earth Day 2021 In honor of Earth Day, we want to give a much-deserved shoutout to several brands we work with. These brands have made sustainability and the stewardship of our planet a pinnacle priority.      Showers Pass’s Steps Towards Sustainability “For the past 21 years, building quality products that last has been our approach…

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