THE CLYMB CASE STUDY

BACKGROUND
Former Clique Affiliate Marketing client, TheClymb.com offers is an entirely different way to shop for outdoor, snowsports, and cycling gear. The Clymb is a private retail community connecting premium outdoor brands with passionate, influential consumers. Its partner brands offer preferred pricing to members of The Clymb community, so a secure login is required to shop the site. The Clymb holds 72 hour flash sales events featuring broad product selections and up to 70% off the best brands in the outdoor industry including Burton, Mountain Hardwear, Reef, Kelty, Sierra Designs, and more.
OVERVIEW
IMPLEMENTATION
- Monthly affiliate sales over $100,000
- The Clymb was awarded the “Most Improved Affiliate Program Of 2011” by an industry leading forum
- Hundreds of new members and loyal customers were acquired through the affiliate program
- Over half a million dollars in affiliate sales were generated for the year
- Affiliate sales contributing an average 12% of total online sales
- Affiliate sales conversion rates averaging 9.35%
- Affiliate program sales of $2.2 million
- Year-over-year growth of 226%
- Thousands of additional members and loyal customers acquired
CONCLUSION
At Clique Affiliate Marketing, it is our belief that in order to cultivate a dynamic affiliate program we must truly understand the foundations of our clients’ vision, brand, and business model. In the case of TheClymb.com, Clique strove to completely understand The Clymb’s current loyalty base as well as future customer expansion opportunities. This understanding not only allowed Clique to determine and target ideal affiliate partners but also ushered in relationships that helped secure preferred placement and exclusive publisher opportunities. In-turn, Clique helped provide unparalleled month-over-month growth for a previously declining affiliate program.
At Clique Affiliate Marketing we’re experts at connecting passion and lifestyle brands with loyal influential customers. Please contact us to set up a meeting regarding our services.
